The “Bock Wars” campaign took place at the C.C. Vasco da Gama cinema, in Parque das Nações, Lisbon, during the premiere of Rogue One: A Star Wars Story.

It consisted of the presentation of a social wall on the screen before the beginning of the film for which the spectators in the room could contribute with photos taken with mobile phones and publish them in instagram under campaign’s hashtag. After the 2 minutes limit for participations, the most original was chosen by an on-site jury and the winner won Super Bock Stout related products.