“Blogger’s Battle by Forum Sintra” consisted of a constest in which participants could choose from one of six fashion advisers:

• Andreia Calisto do Glimmer Le Blonde
• Mónica Sofia
• Inês Simões do Eu, Mulher
• Mafalda Nunes do Never Stop Dreaming
• Marta Neves de Sousa do The Coolunista
• Patrícia Pereira

Then, users went to their favorite blog and sent two photos (face and body) and explained why they wanted to take part in this action. In the end, the bloggers reviewed all the requests and chose only one winner – to whom they dedicated a full day.

During these hours, the luckiest candidate was entitled to a shopping session and another hair and makeup session at the Sintra Forum. The goal is for the six winners, after the extreme makeover, to go through an online voting that took place on the advisers’ blogs.

When the results came, there were three winners. The first classified received a card of 500 €, the second 300 € and the third one of 200 €. The value of the prize could only be used in stores at Sintra Forum.

Wiinga developed the online contest for each one of the different phases (nominations, voting and winners presentation) in the form of a WordPress plugin so that each of the bloggers could easily activate the campaign on their site.

Given the visibility of the event as well as the bloggers who formed as fashion advisers, this action had a repercussion in the media of which we highlight: