This project consists of a contest called “Experiências Improváveis” (Improbable Experiences). Users started by calling to the mobile phone number corresponding to their favourite artist celebrity (Sara Matos or Richie Campbell) leaving a creative message. Then, users with the best messages went further to the second phase where they had to do a small video explaining why they should be chosen to attend an acting workshop with Sara Matos in London or to be Richie Campbell’s roadie on his european tour.