With the aim of creating awareness for the release of the new perfume “MEU for men by Cristina Ferreira”, Wiinga, under the guidance of our partners at Luvin and in coordination with other marketing actions, “hacked” the Daily Cristina Blog, leaving it inaccessible and only with an enigmatic message. Given the high visibility of this blog as well as all other digital media of Cristina Ferreira, this action had an immediate repercussion in the media. You can see some examples below:
Posted under #Campaigns
Client:
This action was a success and at the end of the day the perfume was presented in the 2016 edition of Moda Lisboa having the hack been unmasked. In the days that followed, some other news were published announcing that everything was just a marketing action.
Partner:
